By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
LEGO Licensing
LEGO Builds Seinfeld Set For A ‘Toy About Nothing’
LEGO has been on a sitcom roll of late, building out the sets for popular shows like Friends and Big Bang Theory, and now has followed up with a 30th anniversary set for Seinfeld, the "show about nothing." The classic sitcom, a number one hit in the 1990s, will be immortalized in plastic bricks thanks to a fan-based project launched under the LEGO Ideas program. Brent Waller of … [Read more...] about LEGO Builds Seinfeld Set For A ‘Toy About Nothing’