By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
Licensing Agencies
HarperCollins Taps The Point.1888 to Rep Children’s Books
By Allison Watkinson TLL Reporter HarperCollins Children’s Books has secured The Point.1888 to represent the licensing programs for three of its children’s brands. The Point.1888 is a brand licensing agency that facilitates partnerships between brands, retailers, and manufacturers to create new products. "We are thrilled to be working with The Point.1888," said … [Read more...] about HarperCollins Taps The Point.1888 to Rep Children’s Books
Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop. The program is an innovative campaign that honors the legends and communities that birthed the cultural movement of Hip Hop in 1973. “Hip hop has been a phenomenon for fifty years—a major cultural landmark … [Read more...] about Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
Who’s News: The Point.1888 Parent Company Appoints New Board
By Allison Watkinson TLL Reporter True Purpose Enterprises has created a Group Board to represent the interests of its subsidiary agencies The Point.1888, Spotlight.1888 and Story.1888. The new Group Board will consist of True Purpose Enterprises' CEO and CCO alongside members of each agency's senior staff. The Group Board's newly promoted senior staff include Hannah Redler … [Read more...] about Who’s News: The Point.1888 Parent Company Appoints New Board
The Point.1888 To Rep Spin Master’s Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy
Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
By Allison Watkinson TLL Reporter Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories. “Together we intend to work on different products and licenses to give a full-360-degree approach for our clients," said Brand Collective director, Charlie Rudge. "This collaboration will see us working … [Read more...] about Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California. A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space. In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
Agencies: Battersea Extends Licensing Agreement with The Point.1888
By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888
FRED & FARID Agency Collabs on Absolute Clarity Music Video
By Allison Watkinson TLL Reporter The Chinese music group Absolute Purity and the advertising company FRED & FARID Shanghai have released a new video for the bands' single, Crime Fiction. FRED & FARID Shanghai is the Chinese division of the international advertising and brand management agency FRED & FARID. Crime Fiction is the second music video created by … [Read more...] about FRED & FARID Agency Collabs on Absolute Clarity Music Video
Wasserman Music Partners With Howard University for New Entertainment Program
By Allison Watkinson TLL Reporter Wasserman Music has partnered with Howard University for the second iteration of its Entertainment Accelerator Experience program. Wasserman Music is a global talent management company that represents musical artists for live performances, touring, brand partnerships and more. "We are excited to work with Wasserman on this … [Read more...] about Wasserman Music Partners With Howard University for New Entertainment Program