Gary Symons TLL Editor in Chief Licensing Expo 2025 concluded this week in Las Vegas, drawing more than 12,000 industry professionals from around the world. This year's Expo highlighted the continued momentum of the global licensing industry, which grew by $13 billion in the past year. Organized by Informa Markets' Global Licensing Group and sponsored by Licensing … [Read more...] about Expo Wrap-up: Licensing Industry Unites After a Solid Year of Growth
Licensing Expo 2025
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Winners of 2025 Licensing International Excellence Awards Revealed
Related News: Licensing International Announces 2025 Hall of Fame Inductees TLL Staff The global brand licensing industry gathered in Las Vegas to celebrate the winners of the 2025 Licensing International Excellence Awards. The award winners were revealed during a ceremony preceding this year’s Licensing Expo, which runs May 20–22 in Las Vegas. Recognizing innovation … [Read more...] about Winners of 2025 Licensing International Excellence Awards Revealed
Tsuburaya Productions Blasts Ahead with Ultraman Expansion
By Allison Watkinson TLL Reporter Tsuburaya Productions has announced a range of new Ultraman merchandise and content ahead of its presence at Licensing Expo 2025. Presenting at Booth M204, the company will showcase a variety of licensed products and entertainment media as the Ultraman brand gears up for its 60th anniversary. The new Ultraman merchandise will include … [Read more...] about Tsuburaya Productions Blasts Ahead with Ultraman Expansion
Hidden Pigeon Secures Agreements Ahead of Licensing Expo
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
BrownTrout Calendars Deliver a Powerful Connection for Brands
Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
By Allison Watkinson TLL Reporter Beanstalk has secured an international representation partnership with NEXT to expand its Cath Kidston brand into new licensed categories. Owned by the NEXT retail company, Cath Kidston is a British lifestyle brand that is known for its nostalgic hand-painted prints and vintage-inspired floral patterns. Through the partnership, … [Read more...] about Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
Brand Liaison Named Bench’s Representative Across LatAm and the US
By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US