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What Consumers Will be Looking for in a Post-COVID World

By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends and habits will stay. At Brand Central Insights we’ve been able to look at the trends from the last year at a bird’s-eye view to see what’s going to stick around for the long haul and what will join the graveyard of TikTok fads. As we get closer to a post-COVID world, consumers will be looking to reclaim the time spent inside and celebrate extravagantly, but won’t want to lose the conveniences, communities, or creative hobbies they discovered in quarantine. E-Commerce & DTC Online shopping and e-commerce habits will likely continue post-COVID, despite the excitement… . . . read more


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