A Licensing Letter Special Report For Members Only By Gary Symons TLL Editor in Chief The modern licensing industry has never been through a period like the years of the COVID-19 pandemic, which makes it… . . . read more
Brand Central Trends Report: What To Expect In 2022
January 3, 2022
By Alicia Rosa Brand Central Insight Now 2022 is here and new trends are starting to emerge across all industries and categories. Many of the same trends we saw in 2021 are evolving to adapt… . . . read more
Analysis: 3 Reasons Why Lego Wins on Amazon
December 3, 2021
The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key,… . . . read more
Licensing Trends: Major Brands Are Betting On The Metaverse
December 2, 2021
By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced… . . . read more
Amazon Changing the Game With Do, Re & Mi Licensing Deal
September 24, 2021
By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing… . . . read more
Trends: Rise Of The ‘Re-Commerce Economy’
June 2, 2021
By Alicia Rosa Manager of Trend & Creative Services Brand Central Re-commerce, or reverse commerce, is peaking with the introduction of a slew of new resale partnerships and concepts from mainstream retailers and brands. This… . . . read more
What Consumers Will be Looking for in a Post-COVID World
April 27, 2021
By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends… . . . read more