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Special Report: The Downside of NFTs

By Gary Symons TLL Editor in Chief If you’re like me, you’ve likely been reading about the recent NFT craze and wondering if these ‘Non-Fungible Tokens’ will be used in the licensing industry as a means to establish intellectual property ownership and licensing rights. The answer is both yes … and maybe no. Most of the news about NFTs over the past month has focused on the use of blockchain technology in the area of ‘rare’ collectibles. A variety of companies have been using and selling NFTs to establish someone’s ownership of a digital property, and to create an aura of ‘scarcity’ around that collectible. The most startling example to date is the sale for $69.3 million of a digital art collage by an artist known as Beeple, purchased by… . . . read more

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight scented air fresheners.  The air fresheners will include existing Mentos flavor profiles like the original cool mint and various fruit flavors, plus some new additions. The air fresheners will be available in early November under the agreement in national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.  “We are thrilled to be launching the mentos Auto Air freshener program with… . . . read more


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