By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection
lifestyle brands
Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
By Allison Watkinson TLL Reporter Author Suzy Karadsheh and Anthropologie are launching a collaborative homewares collection based on The Mediterranean Dish culinary brand. Designed for spring entertaining, the co-branded collection features 36 products that combine Anthropologie's signature aesthetic with The Mediterranean Dish's affinity for rich textures and flavors. The … [Read more...] about Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
Kate Spade New York and Target Develop Lifestyle Collection
By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home … [Read more...] about Kate Spade New York and Target Develop Lifestyle Collection
RHS and Arthur Jack Launch Co-Branded Water Collection Butts
By Allison Watkinson TLL Reporter The RHS and Arthur Jack & Co have partnered to develop and launch a high-quality gardening cistern for consumers across the UK. Also known as a water butt, the licensed gardening cisterns are hand-crafted from heavy-gauge galvanised steel and waterproof mastic by the Arthur Jack development team. “For our very first foray into … [Read more...] about RHS and Arthur Jack Launch Co-Branded Water Collection Butts
Iconic Laura Ashley Brand Acquired by Marquee
By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee
Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
By Allison Watkinson TLL Reporter Clairefontaine and the Frida Kahlo Corporation have signed a licensing partnership for a stationery and gift collection inspired by the late artist's classic paintings. Facilitated by the Art Ask Agency on behalf of the Frida Kahlo brand, the collaborative licensing partnership will offer a wide range of paper products based on themes … [Read more...] about Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
Duluth Names IMC as its Exclusive Licensing Agency
By Allison Watkinson TLL Reporter IMC Licensing has been appointed as Duluth Trading Co.'s exclusive licensing agency to secure new partnerships and collaborations. As Duluth's official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans. Building on previous … [Read more...] about Duluth Names IMC as its Exclusive Licensing Agency
The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
By Allison Watkinson TLL Reporter The Coffee Bean & Tea Leaf is launching its second licensing collaboration with the Tokidoki lifestyle brand. The new collaboration includes a special-edition beverage menu and merchandise based on official Tokidoki characters. "Having been a fan of The Coffee Bean & Tea Leaf for over two decades, I have found inspiration and creativity … [Read more...] about The Coffee Bean & Tea Leaf Introduce Tasty Tokidoki Collection
Tommy Bahama Announces Licensing Agreement with Club Car
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing partnership with Club Car for special-edition customizable golf vehicles. The licensing collaboration will launch with a special-edition Tommy Bahama Onward vehicle that features a signature heritage print, custom upholstery, accessories and more. “We’re excited to bring to market this new collaboration with … [Read more...] about Tommy Bahama Announces Licensing Agreement with Club Car