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Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand

The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership… . . . read more

Brown & Friends Appearing in Starbucks For The Holidays

Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more

Minions Party Down With Line Friends In New Collaboration

LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time.  Launched as part… . . . read more


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