The Licensing Letter

Location Based Entertainment

Who’s News: Crayola Continues Licensing with Key Executive Hires

By Allison Watkinson TLL Reporter Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and … [Read more...] about Who’s News: Crayola Continues Licensing with Key Executive Hires

Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe

By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe

Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions

By Gary Symons TLL Editor in Chief Former Quantum Creative Studios CEO Kelly Easterling is taking on a key role at location based entertainment company Original X Productions. Original X Productions (OGX) announced it has appointed Easterling as Vice President of Production and Operations. Easterling's responsibilities will be to spearhead production design and operations … [Read more...] about Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions

Peppa Pig Theme Park Under Construction in Germany

By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany

Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX

TLL Staff Original X Productions (OGX) has named Stacy Moscatelli as the new Chief Executive Officer for the company. Moscatelli is being elevated from her former role as OGX Co-President and Chief Strategy Officer. Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) creates location-based entertainment … [Read more...] about Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX

Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy

By Allison Watkinson TLL Reporter Universal Products & Experiences has appointed Rafael 'Rafa' Macias to lead the company's global commercial strategies. Macias' newly created position at UP&E is officially titled EVP and global commercial officer of consumer products. In his new position, he will oversee not only strategy, but also consumer products development, … [Read more...] about Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy

Jumanji Attraction to Open at Gardaland in 2023

Italy's largest theme park will open a new attraction this year based on the Jumanji films from Sony Pictures Entertainment. Gardaland says the new Jumanji - The Labyrinth attraction will offer adventure-lovers of all ages an exclusive and immersive experience to submerge themselves in the wonderfully wild world of Jumanji. Gardaland Resort is an amusement park located in … [Read more...] about Jumanji Attraction to Open at Gardaland in 2023

Falcon’s Beyond Expands With Design Group in The Philippines

By Allison Watkinson TLL Reporter Falcon’s Beyond is opening a new office in the Metro Manila region of the Philippines in early 2023 for its creative design division. Falcon's Beyond is a fully-integrated experiential entertainment company that develops location-based attractions, patented technologies, media content, consumer products, and more based on both licensed … [Read more...] about Falcon’s Beyond Expands With Design Group in The Philippines

Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia

By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia