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Toys/Games

Roundup: Robotics, Video Games, and the IoT

The latest in branded STEM toys/games and the Internet of Things. Featuring: Lucasfilm and Marvel, Mattel/Pixel Press, Roblox/Bioworld, and consumer research…


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EXPERIENTIAL

With VR, Top Entertainment Properties Weave a Web Around Fans

Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including…


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VIDEO GAMES

Licensed Properties Play at E3

The hot topic of the show was Virtual Reality (VR) with Sony announcing that its PlayStation VR headset for PS4 will become available Oct. 13, priced at $500 and major game properties including Star Wars, Star Trek and Batman getting the VR treatment on PlayStation VR, HTC Vive and Oculus Rift…


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