The Licensing Letter

Marvel licensing

DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza

By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza

Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses

By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses.   Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses

Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures

By Gary Symons TLL Editor in Chief Another day, another game changing licensing deal involving The Walt Disney Company. Disney and Sony Pictures have just announced a multi-year content licensing agreement that will bring Sony's box office films to streaming platforms owned by Disney. The agreement starts with all films produced by Sony since 2022, as well as rights to some … [Read more...] about Disney Shakes Hands on Major Content Licensing Deal With Sony Pictures

Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine

Rimmel has partnered with Marvel to launch a new makeup collection to celebrate Sony's upcoming Madame Web movie. The film tells the origin story of one of Marvel publishing's most enigmatic heroines in this spin-off from the Spider-Man comics. The film stars Dakota Johnson as Cassandra Webb, Sydney Sweeney, Isabella Merced and Celeste O'Connor. The products in the … [Read more...] about Rimmel’s Madame Web Makeup, Red Robin Gets Juicier, Netflix-Flavored Wine

Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records

Marvel’s Spider-Man 2 Breaks Sales Records to Become Fastest-selling PlayStation Studios Game in PlayStation History By Gary Symons TLL Editor in Chief As Spider-Man likes to say, 'With great power, comes great profits." Or something like that. Marvel's licensed Spider-Man 2 from Insomniac Games has smashed records to become the fastest-selling Playstation Studios … [Read more...] about Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records

Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

By Gary Symons TLL Editor in Chief Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set. It's big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025. Marvel and Hasbro announced this week they are expanding their … [Read more...] about Character Licensing: Wizards of the Coast and Marvel Form a “Magic” Partnership

Ms. Marvel Actor to Write New Ms. Marvel Comic

By Gary Symons TLL Editor in Chief It's a case of life imitating art, imitating life, imitating art. Or something like that. In any case, comics fans have been thrilled to learn Canadian actor Iman Vellani, who plays the character Ms. Marvel, will also be co-writing a new comic book about Ms. Marvel. Adding to the life imitates art theme, Ms. Marvel (aka Kamala Khan) stars … [Read more...] about Ms. Marvel Actor to Write New Ms. Marvel Comic

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

Box Office Still Struggling to Regain Lost Revenue During Pandemic

By Gary Symons TLL Editor in Chief Despite a 65% jump in Year-Over-Year (YOY) revenues, the North American box office is still down 33% from pre-pandemic revenues in 2019. As the full picture emerged from the box office returns in 2022, it's clear that not everyone has regained the habit of going to theaters for their film fix. To be sure, there has been good news … [Read more...] about Box Office Still Struggling to Regain Lost Revenue During Pandemic