The Licensing Letter

Marvel licensing

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

Box Office Still Struggling to Regain Lost Revenue During Pandemic

By Gary Symons TLL Editor in Chief Despite a 65% jump in Year-Over-Year (YOY) revenues, the North American box office is still down 33% from pre-pandemic revenues in 2019. As the full picture emerged from the box office returns in 2022, it's clear that not everyone has regained the habit of going to theaters for their film fix. To be sure, there has been good news … [Read more...] about Box Office Still Struggling to Regain Lost Revenue During Pandemic

Electronic Arts and Marvel Sign Landmark Video Game Deal

By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal

World of EPI Unveils Inclusive Dolls From Black Panther: Wakanda Forever

By Allison Watkinson TLL Reporter World of EPI is set to introduce a licensed line of collectible dolls based on the characters from Marvel's feature film Black Panther: Wakanda Forever. World of EPI is a leading toy manufacturing and design firm that focuses on providing authentic representation to children across the globe. The company was founded in 2003 by Dr. Lisa … [Read more...] about World of EPI Unveils Inclusive Dolls From Black Panther: Wakanda Forever

Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls

By Allison Watkinson TLL Reporter World of EPI has announced a collaboration with Disney and Marvel to create ethnically-inclusive fashion dolls, collectible figurines, and accessories. The upcoming line of licensed consumer products will feature characters from the new Disney+ series "The Proud Family: Louder and Prouder" and the upcoming "Marvel’s Moon Girl and Devil … [Read more...] about Diversity in Licensing: Disney In Collaboration With EPI For Diverse Line of Dolls

Spider-Man Swings To Record-Breaking Box Office Opening

Of all the films released in 2021, Spider-Man: No Way Home might have felt the most pressure to hit a box office home run. And over the weekend before Christmas, the popular web crawler did just that. Spider-Man: No Way Home smashed expectations by grossing $260 million in the US, the second largest domestic opening of all time. Despite growing concerns over the Omicron variant … [Read more...] about Spider-Man Swings To Record-Breaking Box Office Opening

Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney's Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble Corp. and Marvel Entertainment, and Marvel’s first open world action RPG on mobile platforms, has been recognized as the ‘iPad Game of the Year’ in Apple’s App … [Read more...] about Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog

The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up with Marvel ahead of the highly anticipated film release,” said Henrik Werdelin, Co-founder of BARK. “Spider-Man has been a hero to many and now our dogs can … [Read more...] about Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog

Entertainment Licensing: Disney Delays Release of Film Blockbusters

By Gary Symons TLL Editor in Chief More bad news for licensees that depend on the release of big, blockbuster movies from Disney, and particularly from its Marvel studio. Disney says it has delayed its release dates for several upcoming films, including five Marvel titles and the fifth installment of the classic Indiana Jones franchise. Additionally, several Marvel films that … [Read more...] about Entertainment Licensing: Disney Delays Release of Film Blockbusters

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes