By Gary Symons
TLL Editor in Chief
Hasbro and Marvel have come together to put some magic in the hands of fans through a new Magic: The Gathering card set.
It’s big news for Marvel fans who are also players of the immensely popular roleplaying game, although those players will have to wait until 2025.
Marvel and Hasbro announced this week they are expanding their long-standing partnership to create collectible products and tentpole sets for the best-selling trading card game, Magic: The Gathering. The first tentpole Magic set based on Marvel’s fan-favorite characters and epic stories will appear globally in 2025, with additional all-new sets for multi-generational fans to collect and play.
Hasbro says it will continue to bring new ways for consumers to express their Marvel fandom through Magic: The Gathering’s collection of Universes Beyond crossover products.
“We are extremely proud to collaborate with Marvel to bring its iconic characters to fans around the world in new ways,” said Cynthia Williams, President of Wizards of the Coast and Hasbro Digital Gaming. “These tentpole sets will build on the tradition of incorporating beloved fan-favorite characters and elements from world-class brands into Magic: The Gathering.”
This is not the first time Marvel characters have been featured on trading cards, but as Marvel Comics president Dan Buckley says, getting its own tentpole card set for Magic: The Gathering is definitely a step up.
“Trading cards have always been a part of Marvel’s DNA, so this collaboration takes that experience to a whole new level,” said Buckley. “With the depth that our storytelling and characters bring to the table, we can’t wait for fans to see how the Marvel Universe translates seamlessly into gameplay within these Magic: The Gathering products and sets for years to come.”
This team-up with Marvel also builds on the inclusion of other popular brands to join the growing list of Universes Beyond crossover products for Magic: The Gathering.
Magic: The Gathering is the original trading card game, and its strategic gameplay, compelling characters, and fantastic worlds have entertained and delighted fans for more than 30 years. With more than 50 million fans to date, Magic is a worldwide phenomenon published in more than 150 countries.
Magic: The Gathering is produced by the Wizards of the Coast division of Hasbro, the company’s fastest growing segment for the past several years.
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