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Masters of the Universe

Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power

June 17, 2025

By Gary Symons TLL Editor in Chief Toy manufacturer Mattel has released a new collector’s edition Barbie doll based on She-Ra, the iconic heroine from the Masters of the Universe franchise. The launch commemorates the 40th anniversary of She-Ra's debut in 1985, and comes as Mattel is celebrating its own 80th anniversary. Officially titled Barbie Masters of the Universe … [Read more...] about Mattel’s Barbie Puts on Some Muscle as She-Ra: Princess of Power

RAID: Shadow Legends Runs Masters of the Universe Collaboration

December 18, 2024

By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration

Masters of the Universe Return As Characters in Stumble Guys

March 4, 2024

By Allison Watkinson TLL Reporter Mattel and Scopely have entered a licensing partnership to bring Masters of the Universe to the Stumble Guys battle royale game. This new licensing collaboration is the third time a Mattel-owned franchise has been featured in the Stumble Guys online game. “Masters of the Universe marks our third franchise integration into Stumble … [Read more...] about Masters of the Universe Return As Characters in Stumble Guys

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