Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham’s Good Thing Going production company… . . . read more
Mattel Goes Green With Toy Recycling Program
May 10, 2021
By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families… . . . read more
Hollie Holmes Takes The Wheel At PlayMonster
May 3, 2021
PlayMonster LLC has made a big move in its licensing department, announcing Mattel’s Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at… . . . read more
Mattel Signs a ‘Ludacris’ Deal
April 26, 2021
Toy giant Mattel is joining forces with star musician and songwriter Chris ‘Ludacris’ Bridges on a new animated series called Karma’s World, to air on Netflix later this year. The agreement creates a joint venture… . . . read more
Rock’em Sock’em Robots Get Silver Screen Treatment
April 19, 2021
Mattel Inc. is working with Universal Pictures and action star Vin Diesel’s One Race Films to bring a Rock’em Sock’em Robot movie to the big screen. The classic table top game lets players take control… . . . read more
Zara Offers Human-Sized Barbie Fashion in Mattel Partnership
April 16, 2021
The international fashion company Zara has launched a clothing line based on Mattel’s Barbie in a campaign that includes digital marketing and product cross-collaboration. Under the agreement, Zara is now selling a line of Barbie-inspired clothing… . . . read more
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
April 16, 2021
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be… . . . read more
Mattel TV Announces Two New Barbie Specials
February 18, 2021
Mattel has said it will be greatly increasing its film and television production efforts in 2021, and the company this week announced the launch of two new animated Barbie specials for streamers and broadcasters this… . . . read more
A Tale of Two Toymakers Influences Their Content Goals
February 10, 2021
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn’t… . . . read more
Mattel Takes a Swing at a Whac-A-Mole Game Show
February 2, 2021
Toy giant Mattel is working with America’s Got Talent producer Fremantle to develop a frantic new game show based on the Whac-A-Mole game it acquired in 2009. Mattel and Fremantle say the Whac-A-Mole game show will… . . . read more