The Licensing Letter

Mattel

Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up

By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up

Mattel and Universal Pictures Bring Hot Wheels to Cinema

By Allison Watkinson TLL Reporter Mattel Creations and Universal Pictures are launching new Hot Wheels collectibles based on Back to the Future and Jaws. Set to debut at San Diego Comic-Con 2025, the licensed collection will commemorate the 40th anniversary of Back to the Future and the 50th anniversary of Jaws. “These movies have left an indelible mark on pop … [Read more...] about Mattel and Universal Pictures Bring Hot Wheels to Cinema

Mattel and WWE Renew Global Licensing Partnership

By Allison Watkinson TLL Reporter Mattel and WWE have signed a multi-year extension to their long-standing global agreement for licensed toys and roleplay items. The multi-year agreement marks a continuation of Mattel's role as a major producer of licensed toys, games and costumes inspired by WWE athletes and branding. Launched in 2010, the ongoing partnership between the … [Read more...] about Mattel and WWE Renew Global Licensing Partnership

Barbie Debuts LeBron James Doll as its First Kenbassador

By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador

Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets

Mattel Gives Back with 80th Anniversary Campaign

By Allison Watkinson TLL Reporter Mattel is kicking off its 80th anniversary celebration with a year-long philanthropic campaign titled 80 Moments for 80 Years. Taking place throughout 2025, the anniversary campaign will build on Mattel's long philanthropic history by donating resources and funds to over 80 different nonprofit organizations around the world. The … [Read more...] about Mattel Gives Back with 80th Anniversary Campaign

Hot Wheels and Ferrari Race into Toy Partnership

By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership

RAID: Shadow Legends Runs Masters of the Universe Collaboration

By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration

Licensing International Announces 2024 Rising Star Award Recipients

By Allison Watkinson TLL Reporter Licensing International has announced the eight licensing professionals who will receive the 2024 Global Rising Star Award. This year’s Rising Stars will be honored during the Hall of Fame Induction Gala and Global Rising Star Awards on December 4, 2024, at Gotham Hall in New York City. The event is a fundraiser for Licensing … [Read more...] about Licensing International Announces 2024 Rising Star Award Recipients