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Opinion: Mattel Triumphs As Barbie Becomes Major Influencer

“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How… . . . read more

Toy Licensing: Barbie and Rose Ayling-Ellis Team Up For Diversity Project

Mattel’s Barbie division continues to promote diversity, now teaming up with deaf actor Rose Ayling-Ellis on a new line of Barbie Fashionistas dolls. Ayling-Ellis stars in the popular British series Eastenders, was the first deaf… . . . read more

TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set

By Allison Watkinson TLL Reporter Warner Bros. Consumer Products in collaboration with Fisher Price has announced its newest line: the Ted Lasso Little People Collector set. Ted Lasso is a comedy sports series produced by… . . . read more

Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse

By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer… . . . read more


Mattel Promotes Steve Totzke to President and Chief Commercial Officer

Mattel has promoted Steve Totzke to President and Chief Commercial Officer of the Company. The appointment was announced by Mattel Chairman and Chief Executive Officer Ynon Kreiz, to whom Totzke reports. “Steve has played an… . . . read more

Mattel releases MEGA and Matchbox sustainable products

Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in… . . . read more

Mattel Developing Polly Pocket Film

Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham’s Good Thing Going production company… . . . read more

Mattel Goes Green With Toy Recycling Program

By Gary Symons TLL Editor in Chief Mattel continues to make big moves as a leader in corporate sustainability, this week announcing the launch of Mattel PlayBack, a toy takeback program that will enable families… . . . read more

Hollie Holmes Takes The Wheel At PlayMonster

PlayMonster LLC has made a big move in its licensing department, announcing Mattel’s Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at… . . . read more

Mattel Signs a ‘Ludacris’ Deal

Toy giant Mattel is joining forces with star musician and songwriter Chris ‘Ludacris’ Bridges on a new animated series called Karma’s World, to air on Netflix later this year. The agreement creates a joint venture… . . . read more