The Licensing Letter

McCormick & Company

Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread

By Allison Watkinson TLL Reporter Popup Bagels has entered a licensing partnership with Frank's RedHot for a spicy limited-edition RedHot Butter Spread. The partnership between Popup Bagels and Frank’s RedHot was managed by the marketing activation agency, Gamma Communications Inc. Popup Bagels is a specialty bagel and schmear brand that was initially founded in 2020 … [Read more...] about Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread

Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly