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Allrecipes Cooks Up Deal With Snapchat

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new feature will allow a cook to simply take a photo of an ingredient, which then generates a list of recipes the ingredients can be used in. Allrecipes, owned by Meredith Corporation, hosts a truly massive database of recipes that serve as the inspiration for more than 60 million home cooks. Alicia Cervini, VP, Strategic Partnerships at Meredith Corporation says this new feature provides a fun, easy way to generate more ideas… . . . read more

Publishing

ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up

Authentic Brands Group hands over operation of newly-acquired sports publication brand Sports Illustrated from Meredith to media distribution start-up The Maven…


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Digital Content

Streaming & New Media Updates

The latest in streaming and digital content updates from NBCUniversal, Endeavor, Disney, Hulu, Netflix, CBS, Meredith, and more…


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People

Who’s News—2/19/2018

The latest hires, promotions, and departures.

Featuring: Sanrio, WWE, Warner Bros., LIMA, Sony Pictures, NASCAR, and more…


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SPORTING GOODS

Pumping Up Brands

While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…


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Industry

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Universal Filmed Entertainment Group, Sequential Brands, ABG, Endemol Shine, Warner Bros., Turner and more…


. . . read more


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