Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new … [Read more...] about Allrecipes Cooks Up Deal With Snapchat
Meredith
ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up
Contact the editor at karina@plainlanguagemedia.com In a $45 million upfront deal, Authentic Brands Group (ABG) hands over operation of newly-acquired sports publication brand Sports Illustrated (SI) from Meredith to media distribution start-up The Maven. According to the terms of the licensing agreement as disclosed in a Maven SEC filing, Maven will operate SI exclusively in … [Read more...] about ABG Hands Over Sports Illustrated in $45 Million Up-front Deal to Start-up
Streaming & New Media Updates
Contact the editor at karina@plainlanguagemedia.com NBCUniversal is launching a new in-house streaming service in early 2020. Similar to Hulu's service, there will be a mix of ad-supported and free tiers—and the ad-supported tier will be available free to all 52 million subscribers of Comcast and European broadcaster Sky. However, unlike Disney's new service launching this year … [Read more...] about Streaming & New Media Updates
Who’s News—2/19/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Sanrio names Craig Takiguchi as their new COO. Having previously headed up new business development, Craig brings a new vision for expansion into … [Read more...] about Who’s News—2/19/2018
Pumping Up Brands
By Karina Masolova Despite our love for athleisure and all things healthy, a recent study by Nautilus shows that Americans and Europeans fail when it comes to general health and fitness knowledge (scoring an average of 42% and 39%, respectively). But it can't be denied that fitness is a big business, even if it is more aspirational than not. The 2016 update to Inc.'s 5000 list … [Read more...] about Pumping Up Brands
Who’s News
Andrew Cooper is the new President of Sequential Brands Group.HMD global Oy appoints Pekka Rantala CMO. Following NBCUniversal’s acquisition of DreamWorks Animation, Universal Filmed Entertainment Group restructures its management team. Vince Klaseus leads the combined Universal and DreamWorks Animation games, digital and consumer products divisions. Margie Cohn helms the … [Read more...] about Who’s News