The Licensing Letter

Metaverse licensing

Rapper Don Toliver Launches Video Game Within Fortnite Metaverse

By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse

Minecraft Marks 15 Years With Feature Film and Licensing Spree

By Gary Symons TLL Editor in Chief The groundbreaking 2009 metaverse platform is opening a pile of presents for its 15th birthday, including a new feature film. Minecraft debuted in 2009 as both a game and a platform for digital creators, playing a major role in ushering in the age of the metaverse. The platform has now distributed a stunning 300 million copies … [Read more...] about Minecraft Marks 15 Years With Feature Film and Licensing Spree

OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar

By Allison Watkinson TLL Reporter The high-tech collectibles company OnChain Studios just announced a multi-year partnership with NASCAR to create a line of playable and collectible digital toys. The innovative new collection will be sold and featured on Cryptoys, a revolutionary new digital toy company that combines toys, gaming and entertainment. "NASCAR will be the first … [Read more...] about OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar

Nickelodeon Bringing The Last Airbender to Roblox

By Allison Watkinson TLL Reporter Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre. The project is … [Read more...] about Nickelodeon Bringing The Last Airbender to Roblox

How Gamefam Became #1 By Combining Licensing With The Metaverse

By Gary Symons TLL Editor in Chief In 2022, The Licensing Letter did something that doesn’t happen very often; we created a new licensing category on our site.  As the original licensing publication, The Licensing Letter has seen a lot of fads come and go in the industry, but the metaverse is different. As new technologies allow platforms to create entire virtual … [Read more...] about How Gamefam Became #1 By Combining Licensing With The Metaverse

Innerworld Using Metaverse Tech to Improve Veterans Mental Health

By Gary Symons TLL Editor in Chief The mental health platform Innerworld has announced a new collaboration with the Veterans Health Administration (VHA), aimed at improving veterans’ overall well-being. Innerworld is a mental health and wellness company that uses advanced technology to offer 24/7, always on access to mental health tools and resources. The company was … [Read more...] about Innerworld Using Metaverse Tech to Improve Veterans Mental Health

Feature: Readyverse Unveils Its First Metaverse Experience With Walker Labs

By Gary Symons TLL Editor in Chief The newly formed publisher Readyverse Studios has just unveiled OPEN, the company's first "AAA quality metaverse experience." Readyverse is a company that TLL recently covered due to its potential for licensing opportunities. Like Roblox, but with high-end graphics aimed at adults, Readyverse is a web3 metaverse platform launched by parent … [Read more...] about Feature: Readyverse Unveils Its First Metaverse Experience With Walker Labs

Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise

By Gary Symons TLL Editor in Chief Metaverse company Hybrid Meta is going beyond digital, offering 'phygital' products in a partnership with Warner Bros. Discovery Global Consumer Products. Phygital products are those offering both a digital and physical version of an item. For example, a consumer could buy a physical shirt for wear in real life (IRL), and a digital … [Read more...] about Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise

Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

Virtual Brand Group Launches Digital Fashion Line for The Voice

By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice