Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab,… . . . read more
Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
May 8, 2022
The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of… . . . read more
Virtual Brand Group First Metaverse Company Nominated for Licensing Awards
May 2, 2022
By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual… . . . read more
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
April 21, 2022
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more
Metaverse Licensing: Narcos Enters the Metaverse Through Innovative Licensed Storytelling Project
March 30, 2022
By Allison Watkinson TLL Reporter The metaverse world builder Everyrealm and entertainment producer Gaumont, have announced a licensed collaboration called Narcos in the Metaverse. The story-telling innovation Narcos in the Metaverse, is a social, web3,… . . . read more
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
March 18, 2022
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
March 14, 2022
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura’s new metaverse showroom will open… . . . read more
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
March 9, 2022
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten… . . . read more
Licensing Technologies: South Korea Investing Heavily in the Metaverse
March 8, 2022
By Gary Symons TLL Editor in Chief The government of South Korea has announced it will invest heavily in a plan to deploy a national metaverse platform, and become the fifth largest metaverse market. The… . . . read more