The Licensing Letter

Metaverse licensing

ITV’s The Voice Enters Metaverse With Help From VBG

By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group.  The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG

Microsoft and Meta Platforms Partner on Metaverse Expansion

By Allison Watkinson TLL Reporter Microsoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security. Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions. Microsoft and Meta's licensing partnership will expand on … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween

Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite

iHeartMedia took its first steps in to the metaverse by launching its first virtual world on Fortnite,called iHeartLand. The launch is just the first step in iHeartMedia's ambitious plans for the metaverse, as the company undertakes a campaign to attract younger audiences and to become a leader in the growing Web3 economy. iHeartMedia is a major force in the music and content … [Read more...] about Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite

Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox

Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience, offering a blend of physical and digital clothing, often known as phygital products. Koon is an American designer who became a … [Read more...] about Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet

Technology: House of Mouse Dives Into Metaverse With Disney Accelerator

By Gary Symons TLL Editor in Chief The world's largest licensor is investing in Web3, metaverse technologies this week, taking six companies into its Disney Accelerator program. The Disney Accelerator was set up by The Walt Disney Company as a way to help younger tech companies that align with its vision for the future. In this case, Disney has announced that all six of its … [Read more...] about Technology: House of Mouse Dives Into Metaverse With Disney Accelerator

Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse

By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer Scopely will be tasked with creating new products and licensing opportunities as Mattel's new global head of digital gaming. In that role, DeLaet's primary reponsibility will … [Read more...] about Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse

Virtual Land For Sale in Newly Unveiled Sports Metaverse

By Gary Symons TLL Editor in Chief If you're in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co. The Sports Metaverse by SportsIcon is the world's first virtual world specifically focused on sports; a sector that has done particularly well in adoption of both the … [Read more...] about Virtual Land For Sale in Newly Unveiled Sports Metaverse