The Licensing Letter

Metaverse

Piñata Smashlings Move to the Metaverse With Supersocial

By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial

Forever 21 Launches First Metaverse-Tested Fashion Collection

By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection

Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

By Allison WatkinsonTLL Reporter The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app. Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app. The Toekenz app is a … [Read more...] about Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App

McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

NFT Backlash Continues As Mojang Bans the Tech from Minecraft

By Gary Symons TLL Editor in Chief Minecraft, one of the world's most popular games and metaverse platforms, has banned the use of non-fungible tokens (NFTs). The move is part of a much wider backlash against NFTs in the gaming community, but the ban from Minecraft is particularly damaging given the platform's importance in the development of the metaverse. The policy was … [Read more...] about NFT Backlash Continues As Mojang Bans the Tech from Minecraft

Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse

By Gary Symons TLL Editor in Chief Facebook CEO Mark Zuckerberg unveiled today his new vision for the social media giant, introducing a major branding change of the parent company under the name Meta. More importantly, Zuckerberg outlined wholesale changes to the company that transformed the world of social media, in ways that will have major implications for the entire … [Read more...] about Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse