By Allison Watkinson
TLL Reporter
The Pinkfong Company has partnered with Toekenz Collectibles to launch a Baby Shark NFT collection and blockchain game on the Toekenz app.
Toekenz Collectibles is a digital media, content and tech start-up company that designs and develops branded web3 experiences for kids and families through the Toekenz app.
The Toekenz app is a family-focused NFT platform that features blockchain-based games, digital collectibles, metaverse communities, and an NFT trading marketplace.
The app is built for end-to-end parental control with an emphasis on child safety. Toekenz is currently in the beta-testing stage and will be made available to the public in Q1 2023 through the Apple and Google app stores.
“Baby Shark is the perfect brand for Toekenz’s launch and genesis drop,” said Iris Ichishita, co-founder and CEO of Toekenz Collectibles.
“With the most-viewed video of all time on YouTube, an incredible franchise, and a spirit of innovation, Baby Shark is perfect for families that are eager to engage in new ways.”
Through this licensing partnership with Pinkfong, the Toekenz app will feature avatar customization options, games, and digital collectibles that feature characters from the Baby Shark brand. Users of the Toekenz app can also share a free Baby Shark digital collectible with friends or through the DAO community within the Toekenz app.
“We are pleased to be able to work together with Toekenz to share this experience with families,” said Bin Jeong, Chief Executive Officer of Pinkfong USA.
“Parents and children together will have a blast customizing their Baby Shark avatars and learning about trading digital assets while playing original games.”
The Pinkfong Company is a global entertainment company that delivers animated series, apps, consumer products, live shows, and more based on its brands and IPs. The company gained international recognition through its children’s entertainment brand, Baby Shark.
“The team has built the most robust NFT experience out there,” said James Runnels, Co-Founder and Chairman of Toekenz Collectibles and CEO of Digital Prime Technologies.
“I am impressed by the program that Bin and Iris have put together for Baby Shark, which is truly unique. We look forward to adding to this project’s roadmap and delighting fans.”
This licensing partnership with Pinkfong comes on the heels of other major licensing partnerships with Mattel and Boat Rocker for Toekenz Collectibles upcoming app.
Metaverse Licensing: Baby Shark NFT Collection Coming to the Toekenz App
