The Licensing Letter

Miffy

Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

Deal With Cotton On and Douglas Makes Miffy a Happy Bunny

The popular children's brand Miffy, from the line of books by Dick Bruna, is launching new lines of baby apparel and plush toys in collaboration with Cotton On and Douglas. The Australian fashion brand Cotton On will be producing four new lines of baby clothing from newborn up to 24 months, and priced competitively at between $14.99 and $19.99. The well known US plush toy … [Read more...] about Deal With Cotton On and Douglas Makes Miffy a Happy Bunny