While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…
Entertainment
Content Creators
January 3, 2017
Alibaba, MLB, Netflix, and more announce multi-million content creation initiatives…
Sports
4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS
April 1, 2016
No Olympics? No problem. Sports licensing still thrived in 2015 at just below $14.8 billion in U.S./Canada sales, according to TLL’s Annual Licensing Business Survey. For the second year in a row…
SPORTS LICENSING
MLB Continues to Score with Hot Markets
January 15, 2016
With a mere six-month, 162-game regular season it is not surprising that Major League Baseball is paying attention to hot market opportunities as a way to enhance revenue. See how they’re doing it with the 2015 Sports Licensing Report…
Video Games and Software
DraftKings Plays Ball With MLB Clubs
August 8, 2015
DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…
CONTENT LICENSING
Digital Deals
August 5, 2015
New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…
Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
May 4, 2015
This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter’s Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and Canada…
Sports
MLB & Majestic Re-up
April 6, 2015
Continuing a partnership that started in 1982, Majestic Athletic will remain the uniform licensee of Major League Baseball Properties through 2019 with exclusive rights to design, produce and distribute on-field uniforms, authentic collection apparel, replica jerseys and other men’s and women’s fan apparel for all 30 MLB teams…
Women’s Sports Apparel
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
January 5, 2015
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…