By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated version of the brand's Fright Song anthem by Katseye, along with a licensed music video that features each member's monster personas. Katseye's new version of the … [Read more...] about Monster High Fright Song Gets Glam Remake From Katseye
Monster High
Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
Monster High Launches Initiative To Support Children’s Mental Health
By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health