The Licensing Letter

Moose Toys Licensing

Magic Mixies Becoming “A Licensing Hit” Says Bulldog

By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals with Kokomo and RJ Bags for Moose Toys’ Magic Mixies brand. Founded in 2007, Bulldog is a UK-based licensing agency that works with brand owners to develop merchandise programs for both international and domestic markets. The Magic Mixies brand initially launched during Christmas 2021 … [Read more...] about Magic Mixies Becoming “A Licensing Hit” Says Bulldog

Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies

The ‘wow toy of 2021’ from Moose Toys has experienced a phenomenal UK launch The toy phenomenon Magic Mixies is hitting the shores of the United Kingdom, quickly becoming one of the top products on every family's Christmas wish list. Now, Bulldog Licensing has extended its range of brands it represents under the Moose Toys umbrella with the enormously popular new launch, … [Read more...] about Toy Licensing: Bulldog Launching UK Licensing Program For Magic Mixies

Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies

Moose Toys says the runaway success of its Magic Mixies Magic Cauldron this fall has compelled the company to rapidly build a consumer products licensing program. "Magic Mixies is a great example of how Moose Toys continues to diversify its brand portfolio," said Menal McGrath, vice president, global licensing, Moose Toys. "Magic Mixies has strong licensing appeal. … [Read more...] about Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies

Bluey Gets New Product Line From Moose Toys

The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming the top show on BBC's children's programming in the UK, and consistently ranked #1 on Disney Channel  and Disney Junior. “Bluey has entered the cultural zeitgeist, an actual ‘pup … [Read more...] about Bluey Gets New Product Line From Moose Toys

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and … [Read more...] about Moose Toys & Akedo Launch Collab on New Akedo Toy Line