Bulldog inks a new deal with DNC for homewares based on the preschool sensation
As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids.
The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food storage boxes and tableware sets.
Since its launch in 2019, Moose Toys’ colorful and cute property has taken YouTube and the large doll market by storm. The YouTube channel now has over 59,000 subscribers, and has racked up an enormous 97 million views. The doll range has consistently been the number one large doll item and property in the UK NPD and has earned a myriad of awards and places on Christmas toy lists from retailers.
“The Kindi Kids brand is going from strength to strength in the UK and worldwide and the strong themes of discovery and friendship continue to strike a chord with the preschool market,” said Vicky Miller, Licensing Director, Bulldog Licensing. “We have a portfolio of best-in-class licensees on board and are excited to add DNC’s products to this offering.”
DNC is proud to have been creating high quality, reusable housewares and insulated food and drink products for over 20 years. The company is known for its Polar Gear and Clic-tite brands as well as its licensed lunchware ranges.
Bulldog Licensing, which manages the rights for Kindi Kids in the UK and Eire, has been building a consumer products range for the preschool property and has already signed up Blueprint for stationery, MV Sports for sporting goods, Kennedy Publishing for magazines and Texco for bedding and home textiles.
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