The Licensing Letter

NBA licensing

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will feature legendary NBA superstars as part of its first wave of collectible figures. The new collectibles will be available for pre-order … [Read more...] about Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

NBA’s Latest NFT Offering Marred by Hackers

The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers

Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” said Antetokounmpo. “The Nike team has done a great job … [Read more...] about Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection