Hasbro and Cityneon bring interactive exhibition Transformers Autobot Alliance to China in December 2017. The launch follows years of R&D—the walk-through exhibit is the first of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the Transformers brand. It will debut in … [Read more...] about Experiential & Social Activations
NBA
Roundup: Experiential Initiatives
Live arena production Fast & Furious Live is set to debut on a global tour in January 2018. Produced in partnership with Universal Brand Development, Fast Live Productions, and Live Nation, the show launches in London before racing through 23 other European cities. The two-hour show features cars, locations, and scenes from the film series through state-of-the-art 3D … [Read more...] about Roundup: Experiential Initiatives
Licensing Litigation
Hollywood Reporter reports that Disney "narrowly preserved" a win against author Royce Mathew in the 9th Circuit Court of Appeals over its Pirates of the Caribbean franchise. The legal battle has been on-and-off for over a decade, but the current controversy centers around a release Mathew signed when he withdrew a 2005 complaint alleging that Disney had used his work. Mathew … [Read more...] about Licensing Litigation
Branded Stores
Women’s magazine Marie Claire is entering the retail business with its very own High Street store. Time Inc’s magazine is teaming up with online grocer Ocado to launch the new beauty store, which will open in London’s Tottenham Court Walk. Following the announcement of NBA Stores in the Middle East, the National Basketball Association has taps Spanish restaurant group AN Grup … [Read more...] about Branded Stores
Stephen Curry & His Warriors Top NBA Sales List
By Karina Masolova Reigning NBA MVP Stephen Curry and defending NBA Champion Golden State Warriors reigned as No. 1 on the NBA's most popular jersey and team merchandise lists for the 2015/2016 season. The team's NBA Finals 2016 win landed them on the top of the popular team merchandise list for the first time since January 2015. See the results below, which are based on … [Read more...] about Stephen Curry & His Warriors Top NBA Sales List
4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS
No Olympics? No problem. Sports licensing still thrived in 2015 at just below $14.8 billion in U.S./Canada sales, according to TLL's Annual Licensing Business Survey. For the second year in a row, sports outperformed every other sector with the exception of entertainment. Its 4.8% increase was double U.S. GDP growth (2.6%) and easily exceeded the 3.6% overall industry-wide … [Read more...] about 4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS
NBA Licensing, Like Basketball Itself, Is About Star Power
By Glenn S. Demby, Esq. No league relies more heavily on star power than the NBA. From Bird and Magic to Michael Jordan, Kobe Bryant and current golden boy and reigning MVP Stephen Curry, charismatic superstars own not just the hardwood but the store shelves. The Fashion Factor The NBA has been called the world's most fashionable and fashion-conscious sports league. Stephon … [Read more...] about NBA Licensing, Like Basketball Itself, Is About Star Power
Jordan Still Rules
No knock against LeBron James, but when it comes to NBA star power, nobody tops Michael Jordan. As if to drive home that point, 2K announced that Jordan, who retired in 2003, will be on the cover of its Special Edition NBA 2K16 video game. Those who pre-order before Sept. 25 will also get a Jordan poster, t-shirt and/or Fathead. … [Read more...] about Jordan Still Rules
Nike Scores NBA Deal
As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course, Nike is already an NBA licensee and, according HoopsHype, has endorsement deals … [Read more...] about Nike Scores NBA Deal
Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter's Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and … [Read more...] about Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel