By Gary Symons TLL Editor in Chief Panini America continues to make sports history, signing an exclusive partnership with women’s basketball star and WNBA prospect Angel Reese for autographed trading cards and memorabilia. The multi-year agreement will include a wide variety of products featuring Reese, who recently declared for this year’s WNBA draft. Panini launched … [Read more...] about Panini Signs Partnership With Women’s B’Ball Star Angel Reese
NCAA
NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just … [Read more...] about NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness
Roundup: Sports & Sportswear News
Contact the Editor at karina@plainlanguagemedia.com. Athletic specialty retailer Hibbett Sports will acquire City Gear, a city specialty retailer of premium athletic footwear, apparel, and accessories with 135 stores in 15 states, by early December. The transaction includes $88 million in cash to be paid at closing and the potential for up to $25 million in additional … [Read more...] about Roundup: Sports & Sportswear News
NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
According to TLL's Annual Licensing Business Survey, collegiate properties generated $3.6 billion in licensed retail sales in the U.S./Canada in 2017. That marks a 2% increase from 2016, and includes all colleges, universities, and their respective sports teams. More specifically, TLL estimates that retail sales of collegiate properties tied to the NCAA Tournament alone … [Read more...] about NCAA Tournament Scores $20–35 Million in Licensed Retail Sales
Sports: A Closer Look
Licensed retail sales of sports-based merchandise grew 4.3% in 2016 to reach $15.4 billion in the U.S./Canada—the sixth straight year of sustained growth. This year, it remains to be seen if this kind of momentum can be sustained, at least in the first quarter—in part because the impact of the two biggest sporting events, the Super Bowl and the Winter Olympics, remains … [Read more...] about Sports: A Closer Look