The Licensing Letter

Netflix licensing

Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

By Gary Symons TLL Editor in Chief Talk about a royal reception! The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story. The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says "the collaboration … [Read more...] about Elemis Releases Skincare Collection As One of First Queen Charlotte Licensees

Fans Get a Kick Out of New Cobra Kai Video Game

By Allison Watkinson TLL Reporter Sony Pictures Television and GameMill Entertainment have released a new licensed video game based on the Cobra Kai TV series. The video game is called Cobra Kai 2: Dojos Rising. It serves as a sequel to the first licensed video game, Cobra Kai: The Karate Kid Saga Continues. The game is inspired by the action-comedy series, Cobra Kai, … [Read more...] about Fans Get a Kick Out of New Cobra Kai Video Game

Cobra Kai Sees Massive Expansion in Licensing For Season 5

By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced an expansion to its Cobra Kai consumer products program for the series' fifth season release. Building upon the success of several multi-layered partnerships in 2021, the global consumer products program will feature expansions in categories including interactive gaming, apparel, toys, home goods, … [Read more...] about Cobra Kai Sees Massive Expansion in Licensing For Season 5

Stranger Things Sets All-Time Viewing Record for Streaming TV

By Gary Symons TLL Editor in Chief The evil creature Vecna may or may not succeed in taking over the world, but there's no question the Netflix horror series Stranger Things already has. The quirky series Stranger Things has smashed the record for streaming views, amassing 7.2 billion minutes of viewing for the week May 30 to June 5. That's the highest weekly total for any show … [Read more...] about Stranger Things Sets All-Time Viewing Record for Streaming TV

Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon

By Allison Watkinson TLL Reporter Licensing for the Netflix film My Father's Dragon will be handled by Cartoon Saloon Brand Development, a division of the animation studio. My Father's Dragon is produced by Cartoon Saloon, a five-time Academy Award, Golden Globe, BAFTA, and Emmy-nominated animation studio. While most films get outside representation for licensing campaigns, … [Read more...] about Cartoon Saloon BD to Oversee Licensing For My Father’s Dragon

Netflix Woes Just Beginning As It Loses Key Show Licenses

By Gary Symons TLL Editor in Chief Netflix faces an existential threat as it will soon lose the licenses for many of its most-viewed shows to rival streaming services. The streaming pioneer is rightly lauded for leading the way for the entire industry, with a business model that dismantled Blockbuster and posed the upstart streamer as a bona fide threat to traditional … [Read more...] about Netflix Woes Just Beginning As It Loses Key Show Licenses

Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss

Toy Licensing: Mattel Working With Netflix on He-Man Feature Film

By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film

Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series

By Allison Watkinson  TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new series for release next month, and has partnered with sports and media licensing firm IMG for a global CP licensing program.  “After more than a … [Read more...] about Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series

Maple Casino Sets The Odds For Top 10 Netflix 2022 Releases in Canada

As 2021 comes to an end, Maple Casino has analyzed monthly online searches for Netflix 2022 releases to find the shows people are most looking forward to next year. Maple Casino is the main authority for online casino business in Canada. “Netflix is the biggest streaming service in the world, and the company had an amazing 2021 with huge releases such as Squid Game and season … [Read more...] about Maple Casino Sets The Odds For Top 10 Netflix 2022 Releases in Canada