By Gary Symons
TLL Editor in Chief
Talk about a royal reception!
The skincare company Elemis has become one of the first companies to gain a licensing deal from the hit Netflix spinoff Queen Charlotte: A Bridgerton Story.
The collaboration has resulted in an exclusive collection based on the show, produced by Netflix and Shondaland. Elemis says “the collaboration re-imagines classic and regal beauty for the modern day.”
Elemis is a global skin wellness brand born in the UK. Over more than 30 years, Elemis has harnessed the power of nature’s finest actives, high-performance delivery systems and revolutionary technology to create skin-friendly formulations that deliver clinically proven results you can see and feel.
Centered on Queen Charlotte’s rise to prominence and power, the Bridgerton prequel tells the story of how the young Queen’s marriage to King George sparked both a great love story and a societal shift, creating the world of the Ton inherited by the characters in Bridgerton.
Fans of the show know, of course, that fashion and beauty are key to the success of the Bridgerton universe, so Elemis has gone all out creating a line with regal overtones.
Fans can cleanse, plump and hydrate like Queen Charlotte herself, with a kit of three Pro-Collagen Rose-infused products. For an added touch of radiance, the kit includes two pearl-embellished hair pins, perfect for holding hair back while going through your skincare routine or dressing up your everyday look. The gift set is encased in a limited edition, jewel-toned Queen Charlotte: A Bridgerton Story velvet cosmetic pouch.
The line is now available on Elemis.com and Netflix.shop. As reported earlier by TLL, Netflix has made licensing based on its shows and films a priority for the streaming giant, and Bridgerton producer Shondaland has become a major partner for the company.
Shondaland has an exclusive partnership with Netflix where it produces streaming content, including the record-breaking series “Bridgerton,” ”Inventing Anna,” “Dance Dreams: Hot Chocolate Nutcracker,” the spinoff series “Queen Charlotte: A Bridgerton Story,” and “The Residence”.
