NFL licensing

Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show

February 8, 2022

Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It's a testament to the growth of esports that the NFL joined forces with EA Games to launch a half-time show for the Madden Bowl Final. Electronic Arts Inc. and the NFL showcased the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final this … [Read more...] about Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show

Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

January 10, 2022

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

Diageo Becomes NFL’s First Spirits Sponsor

June 21, 2021

The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand's Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content … [Read more...] about Diageo Becomes NFL’s First Spirits Sponsor

NFL Develops Costume Line With Jerry Leigh

May 28, 2021

The National Football League and the NFL Players' Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even … [Read more...] about NFL Develops Costume Line With Jerry Leigh

NFL licensing

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