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Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show

Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It’s a testament to the growth of esports that the NFL joined forces with EA Games to launch… . . . read more

Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more

Diageo Becomes NFL’s First Spirits Sponsor

The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand’s Crown Royal Canadian Whisky. Diageo says the parties have… . . . read more

NFL Develops Costume Line With Jerry Leigh

The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the… . . . read more


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