The Licensing Letter

NFL

NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion

By Glenn S. Demby, Esq. Most of the major pro team sports leagues in the U.S. use a two-tiered licensing model, in which the team owners, represented by the league, license the team names, logos and trade dress, and the players, represented by the union, license the players' names, likenesses, numbers and signatures. Historically, the lion's share of licensing revenue has … [Read more...] about NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion

Entertainment, Sports Licensed Goods Lead Black Friday Deals

Hot holiday properties Frozen and Star Wars, and collegiate and NFL licensed merchandise, will be decking the halls of many retailers on one of the biggest shopping days of the year. Some of the nation's largest retailers over the past week moved to control the flow of information about their Black Friday promotions by "leaking" their own Thanksgiving weekend ad circulars … [Read more...] about Entertainment, Sports Licensed Goods Lead Black Friday Deals

‘Homegating’ Drives Sales of NFL-Licensed Products

By Glenn S. Demby, Esq. Americans still love watching football with friends but consumption patterns are changing. The TV is slowly but surely eclipsing the stadium as the viewing venue of choice. And as it does, tailgating in the parking lot is giving way to "homegating" in the living room. Seven of 10 fans would rather get together with friends at home to watch the game than … [Read more...] about ‘Homegating’ Drives Sales of NFL-Licensed Products

Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter's Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and … [Read more...] about Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel

Court Nixes Lawsuit Over NFL’s Photo License

A group of photographers sued the NFL claiming that its exclusive licensing deal with the AP and Getty Images allowing the League to use stock images royalty-free are an illegal throttling of competition. But the New York federal court disagreed and dismissed the case. The exclusive deals didn’t reduce output of licensed NFL photos on the market or raise prices for consumers, … [Read more...] about Court Nixes Lawsuit Over NFL’s Photo License

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear