The Licensing Letter

NFLPA

The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month's quarterly sales rankings features a mix of new and familiar faces, including perennial … [Read more...] about The Top 50 NFL Player Sales List

Who’s News—February 2019

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 2/18/2019 Activision Blizzard names Steve Young President Consumer Products as Tim Kilpin retires from the post. Cloudco Entertainment (form. … [Read more...] about Who’s News—February 2019

Tom Brady Leads Licensed NFL Player Sales in 2018-19

Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19

What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales

Contact the editor at karina@plainlanguagemedia.com When it comes to generating licensed retail sales, quarterbacks dominate the playing field. Quarterbacks dominated this year's NFPLA top 50 players list, taking nearly half of the top 50 slots with 46% share in the 2018-19 season—with six of the top 10 players occupying that position. They were followed by wide receivers … [Read more...] about What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales

Seahawks, Cowboys Home to the Best-Selling NFL Players

Contact the editor at karina@plainlanguagemedia.com The Seattle Seahawks and Dallas Cowboys were the most popular teams to show up on the NFLPA's top 50 players list from the 2013-14 through to the 2018-19 NFL seasons. Here's the top 10 list: 1. Seattle Seahawks: 25 1. Dallas Cowboys: 25 2. Pittsburgh Steelers: 21 3. Green Bay Packers: 18 4. New England Patriots: 15 5. Denver … [Read more...] about Seahawks, Cowboys Home to the Best-Selling NFL Players

Roundup: Sports & Sportswear News

Contact the Editor at karina@plainlanguagemedia.com. Athletic specialty retailer Hibbett Sports will acquire City Gear, a city specialty retailer of premium athletic footwear, apparel, and accessories with 135 stores in 15 states, by early December. The transaction includes $88 million in cash to be paid at closing and the potential for up to $25 million in additional … [Read more...] about Roundup: Sports & Sportswear News

NFL Makes a Play for Times Square

Karina Masolova, karina@plainlanguagemedia.com The NFL Experience is now open in Times Square, New York City. The permanent exhibit joins a host of new branded offerings that are helping make Times Square relevant again—including National Geographic Encounter: Ocean Odyssey and SpongeBob SquarePants: The Musical. The $30 million venture is one of the first of its kind, powered … [Read more...] about NFL Makes a Play for Times Square

NFLPA’s Top Players

By Karina Masolova, karina@plainlanguagemedia.com Overall, sports is the second-strongest property type we track. Retail sales grew 4.3% in 2016 to reach $15.4 billion, according to TLL’s Annual Licensing Business Survey. Collegiate-based brands also enjoyed strong sales in 2016 at 2.5% growth, reaching $3.5 billion in sales. NFL sales, in particular, were up 3.7% in 2016, as … [Read more...] about NFLPA’s Top Players