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SPORTS LICENSING

Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales

Peyton Manning suffers one more defeat at the hands of his rival on his way to retirement. The NFLPA announced retail sales…


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EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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MOBILE GAMES

NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion

The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…


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LICENSING LEADERS

How the NFLPA Is Changing the Pro Sports Licensing Game Plan

The invisible hand behind the Uber promotion of EA Sports’ Madden NFL 16was the NFL Players Inc. NFLPA not only procured the players who hand-delivered the Madden games to lucky passengers but also helped connect its marketing partner Uber with longstanding licensee EA Sports. The deal is typical of how NFLPA is using star power to grow its $1.34 billion licensing business…

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