Peyton Manning suffers one more defeat at the hands of his rival on his way to retirement. The NFLPA announced retail sales…
EXPERIENTIAL LICENSING
Interactive Branding
April 22, 2016
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…
MOBILE GAMES
NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
January 22, 2016
The NFLPA doesn’t just tag along behind the NFL. It seeks out new opportunities for products that allow fans to connect directly to their favorite players, such as…
LICENSING LEADERS
How the NFLPA Is Changing the Pro Sports Licensing Game Plan
September 25, 2015
The invisible hand behind the Uber promotion of EA Sports’ Madden NFL 16was the NFL Players Inc. NFLPA not only procured the players who hand-delivered the Madden games to lucky passengers but also helped connect its marketing partner Uber with longstanding licensee EA Sports. The deal is typical of how NFLPA is using star power to grow its $1.34 billion licensing business…