The United States Tennis Association (USTA) and Aramark partner to provide retail merchandise services for the USTA Billie Jean King National Tennis Center, home of the US Open. Under the multi-year agreement, Aramark will manage all aspects of the US Open Tennis Championships’ retail sales and merchandising operations throughout the grounds of the National Tennis Center. … [Read more...] about M&A Shorts
NFLPA
M&A Shorts
The United States Tennis Association (USTA) and Aramark partner to provide retail merchandise services for the USTA Billie Jean King National Tennis Center, home of the US Open. Under the multi-year agreement, Aramark will manage all aspects of the US Open Tennis Championships’ retail sales and merchandising operations throughout the grounds of the National Tennis Center. … [Read more...] about M&A Shorts
Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales
By Glenn S. Demby, Esq. Peyton Manning may have retired with a Super Bowl ring but he was unable to overtake his career-long rival Tom Brady at the cash registers. The NFLPA announced that Brady led all NFL players in merchandise sales for the year, Manning's last as a pro. Peyton had to settle for the second spot. The NFLPA Top 50 list covers physical and online retail … [Read more...] about Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales
Interactive Branding
Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Marvel partnered with Victory Hill Exhibitions to open the Avengers S.T.A.T.I.O.N.—an experience that promises to give fans a look at intelligence … [Read more...] about Interactive Branding
NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
By Glenn S. Demby, Esq. Most of the major pro team sports leagues in the U.S. use a two-tiered licensing model, in which the team owners, represented by the league, license the team names, logos and trade dress, and the players, represented by the union, license the players' names, likenesses, numbers and signatures. Historically, the lion's share of licensing revenue has … [Read more...] about NFLPA Teams Up with TinyCo for “Family Guy” Game Promotion
How the NFLPA Is Changing the Pro Sports Licensing Game Plan
Dallas Cowboys fan Joseph Hernandez was standing in his driveway waiting for his Uber car to arrive. He knew the driver was bringing his advanced copy of the brand new EA Sports' Madden NFL 16 that he had ordered through Uber’s special one-day promotion. But he didn’t know about the passenger. So when the GMC Yukon pulled up and former Cowboys’ linebacker Bradie James stepped … [Read more...] about How the NFLPA Is Changing the Pro Sports Licensing Game Plan