By Gary Symons TLL Editor in Chief If you’re like me, you’ve likely been reading about the recent NFT craze and wondering if these ‘Non-Fungible Tokens’ will be used in the licensing industry as a means to establish intellectual property ownership and licensing rights. The answer is both yes … and maybe no. Most of the news about NFTs over the past month has focused on the use of blockchain technology in the area of ‘rare’ collectibles. A variety of companies have been using and selling NFTs to establish someone’s ownership of a digital property, and to create an aura of ‘scarcity’ around that collectible. The most startling example to date is the sale for $69.3 million of a digital art collage by an artist known as Beeple, purchased by… . . . read more
Topps Releases the Monster of All NFTs
Collectibles Leader Topps Digital Issuing Godzilla NFT Collectibles on March 31 If you’ve been reading a lot about NFTs and were wondering when it would hit the world of licensing … it already has, as collectibles firm Topps Digital continues to introduce exciting new products on the WAX Blockchain. Tomorrow, on March 31, Topps will conintue to build on its reputation as one of the first innovators in digital collectibles, celebrating Toho’s iconic franchise by bringing the studio’s classic monsters, including the King of the Monsters, Godzilla, to the modern platform of NFTs via the WAX blockchain. Topps has been the preeminent creator and innovator of physical cards and digital collectibles for more than 70 years,. Generations of fans have enjoyed the pleasure of collecting, trading and showing off their card collections,… . . . read more