By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
NHL licensing
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
NHL To Allow Sponsor Patches On Jerseys
The world's fastest sport may become the world's fastest billboard, as the National Hockey League is looking to boost its sponsorship revenue by allowing sponsorship patches on team jerseys, starting in 2022. The Associated Press broke the news, saying the league's Board of Governors had unanimously approved the move. The strategy shift is not a total surprise, as the NHL added … [Read more...] about NHL To Allow Sponsor Patches On Jerseys