As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course, Nike is already an NBA licensee and, according HoopsHype, has endorsement deals … [Read more...] about Nike Scores NBA Deal
Nike
Bugs Back in Jordan’s Court
Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring. Nike’s first Hare Jordan commercial teaming Looney Tunes’ Bugs Bunny and the Chicago Bulls’ Michael Jordan, fresh off his first NBA … [Read more...] about Bugs Back in Jordan’s Court