By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Paul Newman
Paul Newman Will Work With Your Brand … For Free!
By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!