The Licensing Letter

Poetic Brands

Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

TLL Staff The global fashion house Perry Ellis International has signed a licensing with Baird Group Ltd. to oversee the European license for Farah Tailoring. The Farah Tailoring division of Perry Ellis features fashionable sport jackets, sharp suit separates, and modern formalwear. Farah Tailoring collection caters to a fashionable clientele who are looking to elevate … [Read more...] about Fashion: Perry Ellis Signs New Licensing Deals For Its Farah Brand

Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

By Allison Watkinson TLL ReporterPoetic Brands has secured a pan-European license for Snoop Dogg and Death Row Records apparel and accessories in partnership with Crooks & Castles.Founded in 2002 by Dennis Calvero and Robert Panlilio, Crooks & Castles is a lifestyle brand that provides apparel and accessories inspired by Los Angeles streetwear and personal success. “I … [Read more...] about Poetic Brands Set To Develop Snoop Dogg Apparel With Crooks & Castles

Licensing Partnerships: Poetic Brands and Brand Collective Join Forces

By Allison Watkinson TLL Reporter Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories. “Together we intend to work on different products and licenses to give a full-360-degree approach for our clients," said Brand Collective director, Charlie Rudge. "This collaboration will see us working … [Read more...] about Licensing Partnerships: Poetic Brands and Brand Collective Join Forces

Poetic Brands Signs Squishmallows For First Footwear Partnership

By Allison Watkinson TLL Reporter The licensed apparel company Poetic Brands has secured the first licensee for its newly-created footwear division. The first licensing partnership for Poetic Brands new division is with the Original Squishmallows toy brand. For the licensing collaboration, Poetic Brands is developing a collection of Squishmallow-themed children’s … [Read more...] about Poetic Brands Signs Squishmallows For First Footwear Partnership

Character Licensing: Pokemon Getting a Poetic Apparel Collection

By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim short dungarees, swimwear and accessories. “We are thrilled to launch this '90s inspired cross category collection … [Read more...] about Character Licensing: Pokemon Getting a Poetic Apparel Collection

Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France

Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts, hoodies, sweats, beach wear, nightwear and underwear for men and women. Designs for the new range use the instantly recognisable contrasting yellow and black logo, along with striking … [Read more...] about Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France

Bradford Promoted to New Role at Poetic Brands

Licensing veteran Anne Bradford has been promoted to the position of Commercial Director at Poetic Brands, after building out the company's children's and baby wear division. Bradford joined the company in September of 2019 with a brief to build out the new division, and saw notable success over the ensuing 18 months, despite the challenges brought on by the pandemic. By the … [Read more...] about Bradford Promoted to New Role at Poetic Brands

Poetic Brands Gets Artsy With Britain’s National Gallery

In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain's National Gallery, which houses one of the greatest collections of paintings in the world, to create a range of adult apparel and accessories based on its impressive and extensive artworks. The collection will incorporate a wide range … [Read more...] about Poetic Brands Gets Artsy With Britain’s National Gallery

Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands is creating a line of baby clothing and accessories based on the Brambly Hedge children's books by Jill Barklem. Poetic signed the deal this week with Rockpool Licensing, which manages the Brambly Hedge intellectual property worldwide. Under the agreement, Poetic plans to produce a new collection including layette and fashion daywear, nightwear, snow suits … [Read more...] about Poetic Brands Launches Baby Line With Brambly Hedge

Poetic Brands Strikes Deal With The Baby Club

Licensee strikes deal with Rockpool Licensing for the ground-breaking new CBeebies show Poetic Brands, the specialist apparel licensee, has announced a new partnership with Rockpool Licensing for the hit live action series, The Baby Club. The new collection is set to include layette & fashion daywear along with nightwear, snow suits, sleeping bags, accessories, towels and … [Read more...] about Poetic Brands Strikes Deal With The Baby Club