By Allison Watkinson
Poetic Brands has secured a pan-European license for Snoop Dogg and Death Row Records apparel and accessories in partnership with Crooks & Castles.
Founded in 2002 by Dennis Calvero and Robert Panlilio, Crooks & Castles is a lifestyle brand that provides apparel and accessories inspired by Los Angeles streetwear and personal success.
“I am excited to officially announce this strategic alliance with Poetic Brands to represent Snoop Dogg and Death Row Records for apparel and accessories across Europe,” said Crooks and Castles CEO, Steven Nadler. “We see this as a great opportunity to elevate and expand our distribution in the international markets that are highly in demand for our products.”
A part of the PDS Multinational Group, Poetic Brands specializes in creating, developing, and distributing licensed apparel and accessories.
Poetic Brands will design, manufacture and supply
Snoop Dogg-inspired multi-product ranges for all major European retailers. The product collections are expected to launch at retail in October 2023.
Snoop Dogg is an American rapper, actor, music producer, and entrepreneur. He entered the music industry in 1993 when he released his debut album DoggyStyle with Death Row Records. Throughout his three decade career, Snoop Dogg has released 19 studio albums, has appeared in numerous movies and TV shows, has become an investor in multiple business ventures, and much more.
Snoop Dogg acquired the independent music label Death Row Records in 2022. Death Row Records specializes in the production of hip-hop, rap, funk, and R&B music.
“Legend is an understatement when it comes to describing Snoop,” said Poetic Brands director, Elliott Matthews. “We’re all super-excited to work on this project and start the design process for all apparel and accessories. We’ll even be developing Snoop Dogg, dog jumpers. Surely that’s a licensing dream!”
The licensed products will be based on Snoop Dogg’s various styles, which include baggy sportswear, suits, coats, workwear and graphic T-shirts.
By Allison Watkinson