The Licensing Letter

Pokémon

Pokémon and Overtime Team Up for the Pokémon Playoffs

By Allison Watkinson TLL Reporter Pokémon Company International and Overtime have teamed up for a collaborative collection of professional sports jerseys and lifestyle apparel. Set to debut during the upcoming Pokémon Playoffs on February 18, the partnership will feature custom-designed Pokémon jerseys for all eight of the Overtime Elite basketball teams. Licensed … [Read more...] about Pokémon and Overtime Team Up for the Pokémon Playoffs

McDonald’s and Pokémon Launch Happy Meal Partnership

By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership

Crocs Announces New Pokemon-Themed Classic Clogs Collection

By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection

Pokémon Expansions and Collections for May 2024

By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024

Post Malone Headlining Pokemon 25th Anniversary Concert

Pokémon is in a licensing frenzy this year as the company celebrates its 25th anniversary, and this week announced it has come to an agreement with Universal Music Group to have Post Malone star in a video and concert. The Pokemon Company International broke the news as musician-slash-Pokemon-fan Malone made the announcement on a YouTube video.Taking place on Feb. 27—better … [Read more...] about Post Malone Headlining Pokemon 25th Anniversary Concert

What’s the [Toy] Story? Same as Last Year, Just Better!

Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!

37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada

Karina Masolova, karina@plainlanguagemedia.com This year, a total of 37 properties made TLL’s annual list of entertainment/character brands that generated over $100 million in licensed retail sales in the U.S./Canada for 2017. Last year, TLL tracked 46 brands that qualified for the list based on 2016 sales. And the year before that, 44 brands made the list based on estimated … [Read more...] about 37 Entertainment/Character Brands Earned Over $100 MM in the U.S./Canada

M&A: Coach, Pokémon & DHX

DHX Media acquires the entertainment division of Iconix Brand Group for $345 million, which includes a both an 80% controlling interest in Peanuts and 100% of Strawberry Shortcake. The remaining 20% interest in Peanuts will continue to be held by members of the family of Charles M. Schulz. The transaction is expected to close on or around June 30, 2017. The deal will give the … [Read more...] about M&A: Coach, Pokémon & DHX

Pokémon, Rio2016 Merchandise Ride Summer Sales Wave

The pop culture and sports events of the summer have created a groundswell of demand for related licensed merchandise. According to reports, Pokémon-related merchandise sales built through July and could be on track to remain high through the holiday season. Meanwhile, retailers selling Rio2016 merchandise are winning gold, several of them recently told Forbes. Pokémon Go … [Read more...] about Pokémon, Rio2016 Merchandise Ride Summer Sales Wave