The Licensing Letter

Rainbow High

Nelvana Named Canadian Licensing Agency for MGA Entertainment

By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment

MGA Toy Line Gets The Netflix Treatment

MGA Entertainment's newest line of fashion dolls, Rainbow High, has debuted with its first episode of a new series on Netflix, which aired March 29. The line of dolls had rose quickly in popularity since their release. According to The NPD Group, Rainbow High was the number one new toy, #6 among all dolls, and #3 in the category for fashion dolls and accessories. Now the hit … [Read more...] about MGA Toy Line Gets The Netflix Treatment