Real Madrid's official console partner is Xbox. To celebrate, Xbox will host a series of events at Microsoft Stores throughout the U.S. during Real Madrid’s U.S. Summer Tour. Betty Boop is the new face of Foulbi Co., Ltd.'s J-esthetic—over 100 esthetic salons and day spas. The campaign includes a commercial as well as print and digital ads. The Goodyear Tire & Rubber Co. … [Read more...] about Roundup: Promotional Partnerships
Real Madrid
U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.
“It’s only a matter of time before soccer becomes as big in the U.S. as it is abroad.” It’s an admonishment I’ve heard all my life. But I haven’t given it much credence—until recently. I doubt soccer will ever overtake football, baseball or hoops in popularity. But I do think the gap may be starting to close. Exhibit A is the incredible growth in soccer-branded merchandise … [Read more...] about U.K. Teams Spearhead Euro Soccer’s Licensing Surge into U.S.