Instead of simply endorsing or licensing their name and likeness for a product, many of today’s celebrities are putting up their own money seeking to build and own their personal brands. Victoria Beckham, Justin Timberlake (William Rast), gwen stefani (L.A.M.B.), and Jay-Z (Rocawear) are just a few who’ve made the entrepreneurial model work. Actress Reese Witherspoon is no … [Read more...] about Reese Witherspoon Launches Her Brand
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