By Glenn S. Demby, Esq. Almost all of this year's TLL Annual Licensing Business Survey respondents used two "M" words, often in the same sentence, when talking about key long-term trends in licensing and retail. And while they said it in different ways, they all made basically the same points: Millennials are the socio-economic group currently wielding the most influence … [Read more...] about How Do Millennials Use Their Mobile Devices to Shop?
Retail
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
By Glenn S. Demby, Esq. Limited-edition celebrity lines are an old hat for Macy's. But the upcoming Love Bravery line set to debut at 150 stores next week is a bit different. The exclusive apparel and accessories collection comes from not one, but two, slightly offbeat celebs who don't normally do many of these deals—Lady Gaga and Sir Elton John. Love Bravery is also a … [Read more...] about Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
Emily Weiss Gives Beauty a Millennial Makeover
By Glenn S. Demby, Esq. Unless you're a close follower of the beauty market, this week's launch of the Glossier (pronounced "glossy AY," as in "dossier") Phase 2 Set might have escaped your notice. But while the new makeup set is no game changer, Emily Weiss, the persona behind the Glossier brand is. Weiss and the digital company she founded three years ago are in many ways the … [Read more...] about Emily Weiss Gives Beauty a Millennial Makeover
Licensed Product Distribution Grows in Online Channel as Physical Shelf Space Tightens for Smaller Brands
Sales of licensed products in the ecommerce channel continued to grow dramatically in 2015, and while the channel’s rate of growth tapered slightly from 2014, sales of licensed products through online outlets continued to outpace the rate of overall online sales. Most other channels continued in a characteristically steady vein, gaining or losing just a fraction of one … [Read more...] about Licensed Product Distribution Grows in Online Channel as Physical Shelf Space Tightens for Smaller Brands
Off-price Leads the Value Segment
The share of sales lost by department stores was picked up by the lowest-priced retail tier, consisting of dollar/value/off-price stores, which saw its share of market grow 0.4 percentage points in 2015. The segment rose from 8.8% to 9.2% of all retail sales of licensed products. That translates to a 4.5% relative increase in share. While survey respondents last year talked … [Read more...] about Off-price Leads the Value Segment
Ecommerce/Online Taking Retail by Storm
The growth of the ecommerce/online channel was the No. 1 retail issue reported by survey respondents, with more than 20% of those responding mentioning it when asked about key trends affecting retailing. Among the respondents who labeled the growth of ecommerce an important trend for the year, it was not viewed as exclusively positive: about a quarter also mentioned it in … [Read more...] about Ecommerce/Online Taking Retail by Storm
Super Bowl Spending to Top $15.5 Billion
By Glenn S. Demby, Esq. The Super Bowl is big every year. But this year's 50th anniversary installment will be the biggest Super Bowl ever, at least from a consumption perspective. Just consider these numbers from the National Retail Federation: 188.9 million—Estimated TV viewers (as compared to 183.7 million last year) 17.7%—Percentage of viewers citing commercials as most … [Read more...] about Super Bowl Spending to Top $15.5 Billion