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Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

By Glenn S. Demby, Esq.

Limited-edition celebrity lines are an old hat for Macy’s. But the upcoming Love Bravery line set to debut at 150 stores next week is a bit different. The exclusive apparel and accessories collection comes from not one, but two, slightly offbeat celebs who don’t normally do many of these deals—Lady Gaga and Sir Elton John. Love Bravery is also a charitable venture, with 25% of each purchase going to (Gaga’s) Born This Way Foundation and the Elton John AIDS Foundation.

Many a celebrity hawking a merchandise line has found a home in Macy’s. Earlier this month, the store launched Kelly Ripa Home, a collection of bedding sets, furniture and area rugs. Other members of Macy’s celebrity rosters include Martha Stewart, Jessica Simpson, Ariana Grande, Sean John and Thalía.

But one “celebrity” has gotten the cold shoulder from Macy’s: Donald Trump. Last July, the store dumped the Trump-licensed menswear collection it had carried for over a decade in response to the candidate’s controversial remarks about Mexican immigrants.

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