By Gary Symons TLL Editor in Chief In a move with major implications for licensing, Mattel, Inc. has announced the formation of Mattel Studios, a new division that consolidates the company’s film and television operations under one banner. Mattel says the move is part of a broader strategy to expand the entertainment footprint of the toy and media giant. The formation of … [Read more...] about Beyond Barbie: Mattel Launches Mattel Studios to Expand Film and TV Ambitions
Robbie Brenner
Who’s News: Barbie Producer Robbie Brenner Appointed President of Mattel Films
By Gary Symons TLL Editor in Chief Mattel shocked exactly no one in announcing the promotion of Barbie producer Robbie Brenner as president of Mattel Films. Brenner has stacked up an impressive resume since joining Mattel Films five years as an executive producer, but with her having produced the blockbuster Barbie, there was little doubt Brenner was heading for the C-Suite … [Read more...] about Who’s News: Barbie Producer Robbie Brenner Appointed President of Mattel Films