The Licensing Letter

Roblox

Who’s News: Roblox and Banijay Make Key Appointments

By Allison Watkinson TLL Reporter The Roblox Corporation has appointed former Warner Media CEO Jason Kilar to the company’s board of directors. “I am honored to join Roblox, a company I have long admired and cheered from afar as they leaned into the future,” said Kilar. “Roblox is changing the way people come together and changing how creators can create delightful … [Read more...] about Who’s News: Roblox and Banijay Make Key Appointments

Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

By Allison WatkinsonTLL ReporterSpin Master is rebooting the Bakugan kids' entertainment franchise with a new anime series and toy line. The reimagined Bakugan anime series will launch on Netflix in the US, Canada, Australia, the Nordics and the Middle East on Sept. 1, and will air on Disney XD in the U.S. on Sept. 23.In addition, the first two episodes of the Bakugan animated … [Read more...] about Spin Master Reboots Bakugan Franchise With New Anime Series and Toy Collection

Piñata Smashlings Move to the Metaverse With Supersocial

By Gary Symons TLL Editor in Chief Toikido has created a metaverse game for its hit toy line Piñata Smashlings with the help of developer Supersocial. Called the Piñataverse, the new multiplayer game offers players a unique social experience as they explore, capture, and train the magical pet-like Smashlings. Toikido says the idea was to create a first of its kind … [Read more...] about Piñata Smashlings Move to the Metaverse With Supersocial

Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze

By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze

Forever 21 Launches First Metaverse-Tested Fashion Collection

By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection

Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

Special Report: Do Low User Numbers Mean the Metaverse is a Flop?

By Gary Symons TLL Editor in Chief According to headlines in some top news and tech sites, October was a rough month for the metaverse. In fact, if the dire projections from multiple media outlets were to play out as advertised, it’s fair to say the metaverse is a complete flop, and licensing companies should cut ties as fast as possible. A story in the Wall Street … [Read more...] about Special Report: Do Low User Numbers Mean the Metaverse is a Flop?

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming