The Licensing Letter

Roblox

Hot Topic Screams Into The Metaverse For Roblox Halloween

By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween

Hasbro Bringing Roblox Into The Real World With New Toys and Games

Partnership will bring official NERF Roblox Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans worldwide. The global play and entertainment company Hasbro, Inc. has launched a partnership with Roblox Corporation to introduce a range of Roblox-inspired NERF blasters representing some of the most popular experiences on the Roblox platform. In addition, Hasbro has … [Read more...] about Hasbro Bringing Roblox Into The Real World With New Toys and Games

Roblox Going Live on Deal With Genius Brands’ Kartoon Channel

The wildly popular Roblox game is going on air via the Kartoon Channel's OTT platform, as part of an agreement between Genius Brands and gaming video company Tankee. The new show, with the working title 'Radical Roblox', will focus on a group of popular Roblox influencers playing the game on air. The show will debut exclusively on Genius Brands' Kartoon Channel in June with … [Read more...] about Roblox Going Live on Deal With Genius Brands’ Kartoon Channel

LOL Surprise Joins the Digital Fun With ROBLOX

Two giants of the children's play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. "This past year has found parents discovering new ways to get … [Read more...] about LOL Surprise Joins the Digital Fun With ROBLOX

Roblox Releasing New Game With YouTube Child Star Ryan Kaji

The Roblox Studio, makers of the world’s largest ‘user-created’ video games, is launching a new property created by the world’s most popular YouTube star, Ryan Kaji.  Kaji is the young star of Ryan’s World, formerly known as Ryan ToysReview, who got his start as a young child doing toy unboxing videos with his dad, and expanded the program to include more educational videos on … [Read more...] about Roblox Releasing New Game With YouTube Child Star Ryan Kaji

Who’s News

Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. Electrolux promotes Lars Hygrell to serve as CMO after MaryKay Kopf leaves on May 1. Paramount Pictures names Disney vet Dan Cohen as its new President Worldwide Television Licensing. Roblox hires Remy Malan as … [Read more...] about Who’s News