The Licensing Letter

Rocket Licensing

Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

By Gary Symons TLL Editor in Chief Success brings its own rewards, and in the case of Miffy and Skinnydip, a successful launch in July has resulted in a new fashion line. The beloved kid's brand Miffy collaborated with Skinnydip, a supplier of quirky accessories, clothing and lifestyle products, in a multi-product launch in July. Thanks to the high sell-through rate, … [Read more...] about Rocket Licensing Announces Expansion of Miffy x Skinnydip Fashion Line

Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop. The program is an innovative campaign that honors the legends and communities that birthed the cultural movement of Hip Hop in 1973. “Hip hop has been a phenomenon for fifty years—a major cultural landmark … [Read more...] about Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK

TheSoul Publishing Hires Three Agencies for Global Licensing

By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing

Book Licensing: New Snacks For a Very Hungry Caterpillar

By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar

British Comic Beano Celebrates 85 Years With New Campaign

The world's longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one of the most popular British brands of all time. Country Life even put it on the list of top British brands with The Beatles and James Bond. “Beano is part of the … [Read more...] about British Comic Beano Celebrates 85 Years With New Campaign

Rocket and Spotlight Building CP Program For All Creatures Great and Small

By Allison Watkinson TLL Reporter Rocket Licensing and Spotlight Licensing are building a global consumer products program for the drama, All Creatures Great and Small. Spotlight will lead in markets in North America and Rocket will be focused on markets outside North America. "All Creatures Great and Small is a great brand which really resonates with UK consumers, and we … [Read more...] about Rocket and Spotlight Building CP Program For All Creatures Great and Small

Who’s News

HTI promoted Alison Downie Global Licensing & Brand Director. Rocket Licensing appointed Megan Wain as the new Licensing Coordinator. Penguin Ventures appointed Thomas Merrington to the newly created role of Peter Rabbit Brand Manager & Head Product Development for the Penguin Ventures portfolio. Meanwhile, Penguin Random House Children's U.K. promoted Richard Haines … [Read more...] about Who’s News