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Sequential Brands

Who’s News: November 2019

October 14, 2019

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Marianne James joins Hasbro as VP … [Read more...] about Who’s News: November 2019

Experiential & Promotional Roundup

December 11, 2018

Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup

Celeb Watch: Lifestyle, Fitness & Fashion

December 4, 2018

Contact the Editor at karina@plainlanguagemedia.com. Cindy Crawford launches a new health and wellness lifestyle brand, Ladder, with the help of founding partners LeBron James, Arnold Schwarzenegger, and Lindsey Vonn. Ladder aims to engage its users of all types with content like personalized regimens and workout videos, community, and product via direct-to-consumer … [Read more...] about Celeb Watch: Lifestyle, Fitness & Fashion

Experiential Watch: Stage Shows, Events & Attractions

July 23, 2018

Discovery Consumer Products collaborates on a line of apparel and accessories with British pop artist Philip Colbert of The Rodnik Band. Labelled Discovery Shark, the dedicated pop-up shop opened at Old Spitalfield's Market in the U.K. leading up to the Discovery Channel's week-long event of shark programming. Zag Heroez Entertainment partners with Mills Entertainment to … [Read more...] about Experiential Watch: Stage Shows, Events & Attractions

M&A Watch: Fashion Forward

June 18, 2018

Authentic Brands Group makes a successful $340 million bid for Nine West Holdings. Under the terms of the agreement, ABG will control all licensing partnerships and marketing plans for both the Nine West and Bandolino brands. Marc Fisher Footwear will operate the business' operations and Signal Products will oversee the handbag and SLG businesses. Perry Ellis Intl. is going … [Read more...] about M&A Watch: Fashion Forward

Who’s News—6/19/2018

June 18, 2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. John Haugh resigns President & CEO of New York’s Iconix Brand Group. Executive chairman of the company’s board of directors Peter Cuneo will serve as … [Read more...] about Who’s News—6/19/2018

Who’s News

September 16, 2016

Andrew Cooper is the new President of Sequential Brands Group.HMD global Oy appoints Pekka Rantala CMO. Following NBCUniversal’s acquisition of DreamWorks Animation, Universal Filmed Entertainment Group restructures its management team. Vince Klaseus leads the combined Universal and DreamWorks Animation games, digital and consumer products divisions. Margie Cohn helms the … [Read more...] about Who’s News

Tis the Season for Acquisitions

January 8, 2016

By Karina Masolova Companies were treating themselves this holiday season, with number of acquisitions making headlines. Here are some of the top buys: Sequential Brands Group restructured its agreement with Martha Stewart Living Omnimedia in a new 10 year contract to acquire all outstanding shares of the media company. Sequential expects to generate nearly $3.75 billion in … [Read more...] about Tis the Season for Acquisitions

Licensed Sales Fuel Explosive Growth at Sequential Brands

November 2, 2015

By Glenn S. Demby, Esq. Sequential Brands had showed third quarter (Q3) sales for the ages, more than doubling year-over-year revenues from $10 million to $23 million. Because Sequential's business model centers on acquiring and then licensing out brands, almost all of this money is royalty income. Here's a performance breakdown based on CEO Yehuda Shmidman's conference call … [Read more...] about Licensed Sales Fuel Explosive Growth at Sequential Brands

Sequential Aquires Martha Stewart

July 6, 2015

The recently announced merger with Sequential Brands Group is the culmination of Martha Stewart Living Omnipedia’s transformation from a publishing to consumer licensing business. it began a few years ago when MSLO wound down its TV operations. In October, MSLO licensed its flagship Martha Stewart Living and Martha Stewart Weddings magazines to Meredith Corp. All the while, … [Read more...] about Sequential Aquires Martha Stewart

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